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Health & Wellness Support

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Last updated date: 7/1/2026

At Lineage, supporting your family’s health goes far beyond traditional coverage. We provide many supplemental programs and resources, at no cost to you or at a reduced cost, to help you feel your best and manage your health care with ease.

Tobacco Cessation Programs

If you are ready to stop smoking, vaping or using nicotine, the Tobacco Cessation Coaching program through Blue Cross Blue Shield of Michigan pairs you with an experienced coach who offers support personalized to your specific interests and needs. The same coach stays with you throughout your journey to quit. You can connect with your coach by phone or through in-app messaging. Please note: this program is available only to employees enrolled in a Blue Cross Blue Shield of Michigan medical plan.

How to enroll through Blue Cross Blue Shield of Michigan:

  1. Log in to your member account at https://www.bcbsm.com/login/ or the mobile app. From the website, click the Programs & Services tab. Then select Blue Cross Well-Being under Quick Links. From the app, select Programs & Services. Then select Health Care & Well-Being. Scroll down to Blue Cross Well-Being. First-time visitors will need to enroll.
  2. From the Blue Cross Well-Being homepage, select the Programs tab.
  3. Select the Tobacco Cessation Coaching – break a nicotine habit.
  4. Select Start Now to set up your first coaching appointment.

Lineage also offers two separate resources to all team members through the American Lung Association to support your journey toward a smoke-free life. Both the Quitline Workplace Program and the Freedom From Smoking Plus Program are available to all Lineage team members at no cost, regardless of whether you participate in a Lineage medical plan.

Quitline Workplace Program

  • Find support with comprehensive counseling and Nicotine Replacement Therapy (NRT) services
  • Connect with certified tobacco treatment specialists who help you stay committed to being tobacco-free
  • Enjoy unlimited calls and a personalized quit plan designed to fit your needs and support your journey

Freedom From Smoking Plus

  • Explore nine interactive sessions in three phases: Getting Ready to Quit, Quit Day and Staying Tobacco-free
  • Access fun activities, helpful information and tools to support your smoke-free journey on any device
  • Enjoy 12 months of access and the option for Nicotine Replacement Therapy (NRT) services to help you succeed

Begin your tobacco-free future today

Find the support you need to stop smoking through American Lung Association programs available to all Lineage team members at no cost to you. Contact benefits@onelineage.com to learn more and sign up.

Fitness Memberships

If you are enrolled in a Blue Cross Blue Shield of Michigan medical plan, you can sync data from your fitness app or tracker to Blue Cross Well-Being. Seamlessly connect with more than 100 devices and apps, including Apple Health, Fitbit, and MyFitnessPal.

Get moving with affordable options from the Active & Fit Direct program for a gym membership that fits your lifestyle. The program is available exclusively through the member discount program Blue365®, and can give you the flexibility you need in a fitness routine including:

  • Standard membership for $28 per month.
  • Includes access to 11,900+ gyms and 8,700+ workout videos.
  • No hidden fees. No annual maintenance fees.
  • No long-term contracts. Switch gyms anytime.

Sign in to your Blue Cross Blue Shield of Michigan account to access Blue Cross Well-Being and start your fitness journey today. From https://www.bcbsm.com/login/, select Blue365 member discounts under Health & Well-Being. Then search for the deal under Fitness on the Blue365 website.

You can access more fitness membership discounts through BenefitHub Discount Platform.

Expert Healthcare Guidance

Managing a health condition isn’t always easy — but you don’t have to do it alone. Your health plan includes one-on-one support to help simplify your care and keep you on track with your health goals.

We’re here to help you live and feel better by:

  • Connecting you to a nurse-led Blue Cross® care team, including pharmacists, dietitians and behavioral health social workers — all working together to support your full health picture.
  • Identifying potential health risks and steps to improve your health.
  • Helping you understand your condition, find transportation to appointments, engage with community resources and adhere to medication plans.

This program is completely free and confidential.

What's next?

If you’re enrolled in a Blue Cross Blue Shield of Michigan medical plan, you do not have to enroll. Nurse care managers will reach out to those who are identified as eligible for the Blue Cross Coordinated Care Program.

If you would like to learn more, you can visit the website or call the Customer Service number on the back of your member ID card.

If you’re enrolled in a Kaiser Permanente medical plan, visit Kaiser Permanente or call 1-800-464-4000 to get started.

Stay with your care team by calling the Customer Service number on your member ID card. Or send a message through your member account at bcbsm.com or our mobile app. To send a message, log in and then:

  • Click the profile icon in the top right corner.
  • Select Messages.
  • Click the New Message icon.
  • Complete the New Message form. In the Topic field, select.
  • Connect with a care team or Health concern or condition management.
  • Click Send to submit your message.

If you haven’t registered for your member account, visit bcbsm.com/register or download our app at https://apps.apple.com/us/app/bcbsm/id1098220614.

Family Friendly Benefits

At Lineage, we prioritize your family’s wellbeing by offering comprehensive support through Milk Stork for convenient breast milk shipping and Maven for personalized digital guidance throughout your pregnancy and postpartum journey.

Milk Stork

At Lineage, we understand the importance of work-life balance. With Milk Stork, you can easily ship your breast milk from anywhere in the world while on business travel, prioritizing your family while maintaining your active lifestyle.

Key Features

Experience effortless shipping worldwide

so you can focus on what matters.

Get peace of mind

that your breast milk will be safely refrigerated, transported and handled with care.

Have access when you need it

to provide breast milk for your baby, even while traveling for work.

For commuting parents, Milk Stork also offers a Milk Cubby – a breast milk cooler, two reusable ice packs and a removable carrying strap for extra comfort. As a working parent, you can relax knowing that your breast milk is safe and ice-cold all day long. The Milk Cubby:

  • Stores 24 oz of breast milk and keeps it cold for up to 15 hours
  • Refrigerates body-temperature breast milk safely using only ice packs
  • Cools with extended power for long travel days or hot temperatures

To learn more about this benefit, email benefits@onelineage.com.

Maven

If enrolled in a Blue Cross Blue Shield of Michigan health plan, you have free access to Maven, a digital support system for personalized 24/7 guidance for your pregnancy, postpartum and newborn journey. You and your partner can meet with providers anytime day or night so you can get the support you need. Not sure where to begin? Your dedicated Care Advocate can help you find the right providers and be a constant source of support throughout your journey. This program is available at no additional cost through Lineage—no copays or out-of-pocket costs for Maven visits.

With Maven, you can:

  • Book virtual appointments or message with providers in 35+ specialties including OB-GYNs, doulas and lactation counselors
  • Join drop-in groups
  • Read clinically vetted articles
  • Take on-demand classes, like Pregnancy 101 and Infant CPR.

You have access to a comprehensive digital platform providing a 21-month program to support you during pregnancy and for twelve months after birth through the postpartum and return-to-work periods, including:

  • Integrated return-to-work curriculum and professional coaches introduced in the first trimester
  • High-risk management support and holistic support to optimize outcomes and promote reductions in preterm births, low birth weight and C-sections
  • Curated weekly content to support you in motherhood and fatherhood
  • Programming and resources to help parents return to work and manage the balance of work life and new family
  • Content and communities for anyone raising infants up to twelve months of age

Ready to get started?

Access Maven at no cost to you by downloading the app or creating an account at bcbsm.com/mavenfamily.

BenefitHub Discount Platform

With BenefitHub, Lineage team members can get incredible discounts, rewards and perks on thousands of brands you love across categories like:

  • Travel
  • Apparel
  • Entertainment
  • Restaurants
  • Health & Wellness

It’s easy to access and start saving!

  1. Go to BenefitHub
  2. Enter your name and email address
  3. Enter referral code: LSAZF4
  4. Save your password and start saving today!

Questions? Call 1-866-664-4621 or email customercare@benefithub.com.